Technology Bandwagons: When’s the right time to jump on?
More new technology being announced! On Tuesday, October 4, Apple was expected to announce the iPhone 5. (Well, we have OS 5, but it’s still an iPhone 4). Like all of Apple’s announcements, it was carried in all the media. Some pundits immediately dismissed the device, some praised it,... read more
Effective branding flows from the point of choice
Where and how do your audiences take action — to inquire, respond, meet or buy? As a business person, you know it’s a good practice to build your brand by marketing to your target audiences at their various touch points — the places where you connect with and communicate to... read more
How men shop, how they’re influenced
Blog influence decreases for consumers over 35, smartphones are important The following research report summary from Ad-ology gives more insight about specific audience groups, and how men shop in particular … The Digital Media Influence: Blogs report reveals that blog readers skew slightly male, and 30% are between the... read more
The digital youth … student recruitment or targeting teens
Student recruitment or targeting teens can be a challenge When your job is to reach teens to invite them to discover your college, or introduce them to a new product or brand, there are channels you would expect to use, and there may be more to consider. A recent... read more
Social media, technology convergence … the future
Shift Happens Take a look at the fascinating presentation We know it’s all changing out there … but when we realize … Facebook is only 7 years old … the computer in my iPhone just 30 years ago would have fit into a building … in a technical career,... read more
How good designers think …
An insightful review How Good Designers Think | Harvard Business Review by Simon Rucker In this post on the Harvard Business Review blog, an interesting summary of the perspective good designers and breakthrough thinkers bring to a problem. My favorite comment, pointing out how research cannot drive or inspire... read more
Marketing Mistake #1 – My logo is my brand
The mistake: Believing that adding a new logo to everything is building a brand Fact: A brand is being built by the experiences and interactions all audiences have with your organization—whether you’re managing it or not. Every interaction—whether visiting you online or in person, calling on the phone or... read morePopular Articles
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