Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Employees Build Brands

by Jennifer Morrow | Dec 11, 2009

Employee investment builds brands A compelling article by William Arruda on brandchannel.com that focuses on how employees build brands brought out a number of good points. In our work with clients we have seen extraordinary results when staff members align with and embrace the brand message and context. You... read more

Marketing Mistake #1: Our product and service is outstanding, that’s enough

Marketing Mistake #1: Our product and service is outstanding, that’s enough

by Jennifer Morrow | Mar 17, 2009

A blog series: We’ve been working on this series and have heard some good response as they’re being Emailed out to promote BrandACT, my one day marketing workshop. So after some discussion … it seemed like it might be a good idea to start posting these! Enjoy. Of course,... read more