by Jennifer Morrow | Aug 17, 2019
Diagnosis needed? Sometimes it’s easier to ignore a problem. Take a pill for a toothache instead of visit the dentist. Ice a swollen ankle—maybe it will improve—rather than see a doctor. But when we cope instead of cure, more damage can be done. A few years ago I slipped...
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by Jennifer Morrow | Oct 8, 2016
Write a great cover letter for your home page The best job application includes a succinct, to-the-point cover letter that grabs a hiring manager’s attention. That’s what your website home page must do for your visitors. They’ve found you. You want them to hire you. A recent article in...
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by Jennifer Morrow | May 1, 2016
Help more people see and recognize your brand Boost brand awareness with these easy-to-apply and low-cost tips. Do you have a long list of ideas to build your brand? Start here. Simple and effective, I promise. When you think about growing brand awareness, you likely have a long list of “have...
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by Jennifer Morrow | Feb 10, 2016
3 silvers and 2 golds from the Service Industry Advertising Awards (SIAA) 2015 work for four clients has earned recognition in the SIAAwards. Print ad, a new website, a magazine and an integrated campaign … we’re thrilled! Out of more than 1,700 entries from more than 500 agencies, Creative Company’s...
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by Jennifer Morrow | Jan 28, 2016
What are they looking for? If you’ve read our blog, you know we advocate putting your website at the heart of your marketing. This is true for nearly any organization. Your website is your front door, the first glimpse, the introduction that sets the stage for who you are...
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by Jennifer Morrow | Dec 10, 2015
Bad website design means headaches for the business owner At least 80% of your target audiences are online, looking for what you offer. What happens if they find you but your website turns them off? You lose. Truth. I frequently talk to small business owners who complain about their...
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by Jennifer Morrow | Nov 27, 2015
An optimized brand is targeted, clear and direct You can build a brand with great content, outstanding design and lots of visibility supported with ad campaigns, packaging, an online presence, provide valuable content, create a positive experience … and more. Yet the end game is to engage the interested...
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by Jennifer Morrow | Oct 11, 2015
As a business owner or manager it’s a challenge to even keep up your current website, much less look at what website ideas could improve it for better results. Try these website ideas. Why is your website the heart of your marketing? Your audiences are online. No matter what you...
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