Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Website SEO review: Dos and don’ts

Website SEO review: Dos and don’ts

When it’s time for a website SEO review, think marketing first SEO is today’s critical marketing tactic. It’s essential for anyone who wants to build their business. Why? Because people looking for answers, goods or services (what you offer), are starting their search online. Great Search Engine Optimization gets... read more
Write well and prosper: 8 tips

Write well and prosper: 8 tips

Content marketing, the term applied to today’s information-rich, education-focused marketing process, requires clear, concise and appealing copywriting. Here are 8 tips to help you write well for marketing … and prosper. Although I’ve been creating content for marketing for many years, only in the last three years have the... read more
Writing websites: Don’t make me squint!

Writing websites: Don’t make me squint!

A great website is informative AND readable As our online styles and tastes change we still need to understand how people see and read. Writing websites is one level, but how the copy is formatted and appears on screen is just as important. Websites and blogs continue to evolve.... read more
Writing websites: 7 fatal flaws to fix now

Writing websites: 7 fatal flaws to fix now

Writing websites should be easy, right?  Well, not so much. Even a good copywriter can be challenged when it comes to writing an effective website that helps the right visitors find it, then engages them in the goods and services offered. Clearly and succinctly. After years in marketing, an... read more
CPA marketing brings in business

CPA marketing brings in business

Our CPA marketing strategy added personality CPA marketing programs usually focus on lists of services offered and use formal language. They’re often very similar to one another, especially between local firms. For this Salem, Oregon firm, we created positioning and messaging with personality, and a visual system that’s approachable... read more
Think of your website as a vehicle

Think of your website as a vehicle

Your website doesn’t have wheels, but … It’s what gets you from here to there. It’s an investment that must be maintained. And it also has a useful lifespan. You can choose from the basic low-cost models, or you can choose a model with a higher price tag and... read more
Essential marketing questions: No. 1 of 5

Essential marketing questions: No. 1 of 5

Here are five essential marketing questions to ask yourself. The answers will transform your marketing strategy and results. We begin with… There is an ocean of choices out there. People have too many choices. For you to market effectively, you must understand why they are looking, what they’re looking... read more