Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

What is inbound marketing? How is it different?

What is inbound marketing? How is it different?

Inbound marketing connects with people who are already searching Inbound marketing is the opposite of outbound or interruptive marketing. It’s designed to reach people who are already looking for what you offer. And where do most people search for information, products or services these days? Online. Let’s back up... read more
Website evaluation needs more than an SEO audit

Website evaluation needs more than an SEO audit

Is it time for a website update? Probably! Many organizations are re-evaluating their websites now on the heels of explosive growth in online technologies; the proven success of inbound marketing methods; and rapidly changing buyer habits. Whether business to business (B2B) or consumers, nearly everyone starts their search for... read more
Is your brand mobile-friendly? 14

Is your brand mobile-friendly? 14

Brand Responsibly Manifesto: 14 Mobile is where we’re growing. There’s no doubt mobile technology has accelerated. More versions of smartphones are being introduced constantly and tablets are proliferating. It’s hard to go a day without seeing or hearing what the next great device is and what it can do.... read more
Today success starts with your online brand

Today success starts with your online brand

The web is now the center of your marketing and your online brand When I started in the marketing and design business more than 30 years ago, we worked with typewriters, drawing boards, rubber cement, X-acto knives and rapidograph pens. Our long and complicated process involved sending out for... read more
5 tips for great marketing content

5 tips for great marketing content

Content marketing + inbound marketing are the future I ran across this excellent blog post by Gregory Ciotti, on unbounce, about 25 business tips he offers based on academic research. They’re all fascinating and offer valuable insight for businesses and marketers. But let’s start with the five he outlines... read more
Better marketing = bigger sales, part 1

Better marketing = bigger sales, part 1

Business owners are frustrated In presentations I have done on “Better Marketing = Bigger Sales,” I find small and medium business owners, whether business to business (b-to-b), consumer services, retail or professional services are all flummoxed by today’s rapidly changing marketing channels.They’re frustrated and confused. They want to know... read more
Do stealth applicants understand what you stand for?

Do stealth applicants understand what you stand for?

Student recruitment challenges: Part 2 In the last ten years, many higher education institutions have gone through an elaborate, lengthy and often expensive rebranding process. On-campus interviews, surveys of current students, faculty, staff and alums have all been conducted to determine the key ideas that differentiate this school from... read more
Stealth applicants are a lost opportunity

Stealth applicants are a lost opportunity

Student recruitment challenges: Part 1 We hear many colleges and universities commenting on the number of stealth applicants they’re seeing each year, and how that number is growing. Some colleges and universities note 25% to 30%, or even more, of applicants can be designated “stealth.” These potential students haven’t... read more