by Jennifer Morrow | Nov 25, 2012
Student recruitment challenges: Part 1 We hear many colleges and universities commenting on the number of stealth applicants they’re seeing each year, and how that number is growing. Some colleges and universities note 25% to 30%, or even more, of applicants can be designated “stealth.” These potential students haven’t...
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by Ron Miller | Nov 14, 2012
The first step to increasing your Web traffic is understanding where your visitors are coming from now. In this article, we’ll also discuss how you can learn more about your website visitors. Uncle Peter When you’re just starting out, most of the traffic that comes to your website comes...
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by Ron Miller | Nov 9, 2012
With more than 700 million active websites on the Internet, there’s a pretty good chance that you’re involved with one. You may be on the management side, the content side or possibly the technical. Whatever your role is, everyone with a website wants to maximize traffic. Small bites Today...
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by Scott Thompson | Oct 29, 2012
Video builds your brand online If you aren’t using video on your website to improve SEO—and visitor engagement—it’s time to get in the game. Video has become the primary means of accessing information on the Internet. Just think, how recently did you watch a video on your computer, tablet,...
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by Jennifer Morrow | Sep 17, 2012
Why is Google’s ranking essential? Following on an earlier post about hiring a content marketer rather than a website designer … generated in response to a potential client’s frustration over his well-designed but invisible (to search engines) website, our director of digital, Ron Miller, penned the following response. Note...
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by Jennifer Morrow | Sep 13, 2012
It’s happened again, a client discovers their chosen web designer is clueless Clueless about what’s important about a website, about how to create content that the search engines look for and reward with a higher ranking. About how to get found online. Here’s the scoop … A company we’re...
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by Jennifer Morrow | Sep 3, 2012
We’re fans (and users) of HubSpot, inbound marketing software This fast growing company has just launched HubSpot 3, a major update and upgrade to their inbound marketing software. Designed to pull multiple online marketing tools into one comprehensive program, HubSpot provides tools for managing and measuring online effectiveness. We’ve...
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by Jennifer Morrow | Dec 28, 2011
Business websites must fit your brand and deliver the goods If someone is referred to your company, what do they do first? Look you up online. Where do your customers/clients/prospects look for information on the goods and services you offer? The internet. A website is essential to anyone in...
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