Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Six types of video for your website

Six types of video for your website

Video builds your brand online If you aren’t using video on your website to improve SEO—and visitor engagement—it’s time to get in the game. Video has become the primary means of accessing information on the Internet. Just think, how recently did you watch a video on your computer, tablet,... read more
Search engine optimization basics

Search engine optimization basics

Why is Google’s ranking essential? Following on an earlier post about hiring a content marketer rather than a website designer … generated in response to a potential client’s frustration over his well-designed but invisible (to search engines) website, our director of digital, Ron Miller, penned the following response. Note... read more
Fire the web designers, hire the content marketers

Fire the web designers, hire the content marketers

It’s happened again, a client discovers their chosen web designer is clueless Clueless about what’s important about a website, about how to create content that the search engines look for and reward with a higher ranking. About how to get found online. Here’s the scoop … A company we’re... read more
HubSpot’s guidelines to a stronger website

HubSpot’s guidelines to a stronger website

We’re fans (and users) of HubSpot, inbound marketing software This fast growing company has just launched HubSpot 3, a major update and upgrade to their inbound marketing software. Designed to pull multiple online marketing tools into one comprehensive program, HubSpot provides tools for managing and measuring online effectiveness. We’ve... read more
Branding essentials: Tune your website for business

Branding essentials: Tune your website for business

Business websites must fit your brand and deliver the goods If someone is referred to your company, what do they do first? Look you up online. Where do your customers/clients/prospects look for information on the goods and services you offer? The internet. A website is essential to anyone in... read more
“You can build a brand online.

“You can build a brand online.

You have no choice.” Cited on an agency management blog, this 2009 report from Razorfish (think nearly two years ago) makes important points … if you aren’t paying attention to your digital brand, you’re falling behind … fast. Your digital presence — website, mobile, email — is a vital... read more