Optimize My Brand

Strategy, tactics, ideas and tips from Creative Company.

Effective branding flows from the point of choice

Effective branding flows from the point of choice

Where and how do your audiences take action — to inquire, respond, meet or buy? As a business person, you know it’s a good practice to build your brand by marketing to your target audiences at their various touch points — the places where you connect with and communicate to... read more
Mobile marketing, QR codes, smartphones and audiences

Mobile marketing, QR codes, smartphones and audiences

It’s all in the works … when do you adopt? We are continually watching the reports and statistics on the adoption of mobile platforms, what that means to presenting information and engaging audiences, and how different audiences are adopting QR codes or spending time on their smartphones with more... read more
How men shop, how they’re influenced

How men shop, how they’re influenced

Blog influence decreases for consumers over 35, smartphones are important The following research report summary from Ad-ology gives more insight about specific audience groups, and how men shop in particular … The Digital Media Influence: Blogs report reveals that blog readers skew slightly male, and 30% are between the... read more
Smartphones drive mobile marketing

Smartphones drive mobile marketing

Just when you thought  … you were getting a handle on email and electronic communications … yeah, right. New studies continue to show changing communication and consumption patterns. New technology is driving how we access information, how we communicate, where we look for information, and mobile marketing. More people,... read more
3 new buzz words for social media

3 new buzz words for social media

In an interview with B2B Marketing Magazine, Antonio Lucio, CMO for Visa, discussed the ways in which his organization has radically modified its approach to marketing by thinking audience first and following three key principles of social media: 1) Sharing is the new giving; 2) Participation is the new... read more
Is your website dead?

Is your website dead?

Many websites are dead …  as in lifeless, just lying there in rigor Dead to the audience you’re trying to reach. Lifeless and bland. Dull and boring. All about you and your company. A lifeless online brochure that squeaks “we we we we.” And impossible to find in the... read more
Die yellow pages die!

Die yellow pages die!

More books? Really? It’s about that time of year again, when the yellow page sales people start knocking on doors. Occasionally we get a client who asks us to produce an ad for them. And once again, I become infuriated. Why? There are so many reasons … There are... read more
McMinnville, Oregon + Christchurch, New Zealand

McMinnville, Oregon + Christchurch, New Zealand

Creative Company partners with New Zealand-based web company MCMINNVILLE, OR: Creative Company has formed a collaboration with New Zealand-based web company, hairyLemon, to offer a wider range of services to Creative Company clients, while also expanding hairyLemon’s U.S. presence. Creative Company expands web services with hairyLemon Creative Company, a... read more